The goal of every brand is to always remain relevant. At The Arc, we do this with our tireless policy work, programs, and dedication to be being constant advocates for our cause. We also do this with our brand identity. Striking the right tone, look and feel, we convey to people that we are serious, professional and thoughtful. It is with this in mind that we take the leap to the next level with our brand identity. Over the next few weeks we will be rolling out the 2018 updated Brand Guidelines. Included in these will be a few changes in the evolution of our brand.
The first change will be phasing out the Brush Stroke. We realize that your chapter may have this element on multiple media, and we would like to give you till the end of 2018 to have this phased out on print and web materials. The Brush Stroke served us well, but it is time for this supergraphic with so much spirit to retire. But fear not – other design elements will be distributed to take its place. It is with excitement, that we wish it a fond farewell as we look to the future of The Arc’s brand. If you have any questions, please contact Allen Miller at Miller@TheArc.org or Ashley Dupont at Dupont@TheArc.org. We’re always available to help you put your best brand forward!