It’s an exciting time for The Arc’s national office as well as nearly 200 Chapters of The Arc nationwide that are rolling out our new brand identity in March. The Arc has already attracted considerable attention for the new brand through the efforts of our Chapters in their communities. The Arc of Baltimore, The Arc of Oakland County and The Arc of Anchorage are just a few Chapters who are sporting the new brand on their websites. And, those Chapters plus The Arc of Palm Beach County and The Arc of Atlantic County among others received favorable press upon announcing the new brand to the media. Many Chapters launched the brand in conjunction with the promotion of Developmental Disabilities Awareness Month such as The Arc of York County and The Arc of the Mid South.
The Arc of New Jersey held an Open House attended by New Jersey State Senator Bob Smith and proudly showed off Sam Jenkins and the Adrian-Hage family who are the viral stars of The Arc’s new PSAs (check them out on our Website, www.thearc.org), and The Arc of the St. Johns kicked off a broad ad campaign in northeast Florida. Disability Scoop and Ability Magazine both covered the national announcement. And, our brand consultants, Corebrand, even attracted attention for us within the design industry with www.dexigner.com covering the work they did on our behalf.
The excitement is evident in the chatter here on the blog and our social media pages with supporters congratulating us on a bold step forward for the organization. This just goes to show what an organization can do when they rely on the strength of their collective voice. We’re proud to be able to unite hundreds of Chapters across the country and our army of supporters under the banner “Achieve with us!”