By Heidi Reinberg
When I first read about The Arc Audi Racing Program, it seemed like a perfect, organic melding of individual moxie, nonprofit derring-do, and corporate social initiative. Here was a race-car driver – Don Istook – who was inspired to share his love of racing with those with I/DD, and The Arc and Audi came along for the ride.
And what a ride it was! The roar of the engines, the thrum of activity in the pit and on the sidelines, the colorful blur of the cars as they sped past at lightning speed– the excitement of my first day at the races was equally matched by the sheer exuberance of our Arc Audi crew.
Though I’m currently making documentaries, I’ve been involved in nonprofit and volunteering my entire life – since I was 13, I’ve believed that, whether it’s over a day or over the course of several years, each of us has the capacity to make a difference in someone else’s life. That belief has been borne out time and time again in my work with such terrific organizations as City Cares of America, The Fresh Air Fund, The Bronx Documentary Center, and, now, with The Arc and The Arc Audi Racing Program.
A very special thanks to Trudy Jacobson and Kristen McKiernan from The Arc’s national headquarters and to Marti Sullivan, Meredith Manning, and Pat Napoliello of The Arc San Francisco for their assistance in making this film happen.
About Heidi Reinberg:
A lifelong organizational wonk, Heidi Reinberg has consulted for a wide variety of charitable organizations, advising on topics ranging from nonprofit startup to board development and fundraising to volunteer management and corporate partnerships. Her work covers a broad swath of issues: animal welfare, foster care, reproductive rights, public health, human rights, and developmental disabilities.
In the late ‘90s Heidi decided to put her skills to creative use and began producing social-issue films for HBO, PBS, and LOGO, among others. At present, Heidi is partnering with Oscar winner Ross Kauffman (Born Into Brothels) as Executive Producers of a series about conflict photographers; the project is currently in development as a fictional series at NBCUniversal. She recently founded Heidi Reinberg Big Idea, LLC to support visionary social entrepreneurs by providing project management services.